Evaluating a company's external environment Essay

Evaluating a company's external environment - Essay Example 3D has been embraced as lifestyle and something that is more practical. It is more practical since hobbyist have the advantage of printing out anything they wish at any time with the modest technology. While reviewing the external environment it is important that we address the following points. One of them is the cost of production. It is evident that the use of 3D printers is more affordable compared to other manufacturing processes. Plastic filaments are costing as cheap as $ 30 to $50 per spool. It will be necessary that if a company is to maximize profits in this business then the company must be able to customize cheaply so as to reduce the cost of production. For a company to compete effectively there is need to ensure that you invest properly in high quality plastics. It is evident that most of the companies investing in production of 3D printing are using a poor quality of plastics. As a manager you don’t want your customers to throw away the entire product just because of a broken plastic part. Thingiverse is a design library that provides a good solution to such cases as it offers diverse and modest designers for plastic parts. Apart from motivating your customers this will also help them save on costs of repairs and maintenance. Ryan McMaster is an example of those who have benefited from 3D designers. Her mother’s 1996 Mustang Coupe was restored by simply using a 3D designer. One of the most important concepts to remain competitively advantageous in the market is to be unique. Investing in techniques and ideas which are not easily imitated is one of the ways of remaining competitive in the 3D printing market. With almost 400 3D printers design available online, this business is likely to be flooded in the near future. For this reason, there is need to invest in designs that are copy right protected as well as ones which are not easily imitated. Due to the rapid development in technology it will be important that an organization willing to beat

Audience Contact Analysis Assignment Example | Topics and Well Written Essays - 500 words

Audience Contact Analysis - Assignment Example The messages that are sent by the organization to its existing and potential customers are called contact points they are also defined as any tools used to distribute the marketing message (Hammond 195). The Toyota Company has been in operation since 1937 and has grown from a simple company into a multibillion Company worth 397.05 billion yen (as of May 2014). Marketing excellence has been the backbone of their success. Their major contact point is their website that gives all the company details as well as shows their wide range of products. The website is user-friendly and provides their customers with a wide range of information (Hammond 195). The website operates an online help desk to ensure that any new customers can have all their questions answered. The website helps retain the existing customers due to the high-quality amenity it offers to them. The company spends over 14 billion dollars every year on advertisements. Unlike other companies, their marketing department has the highest number of employees as compared to the other departments. They advertise themselves on television often and also use billboards in strategic points all over the world. They have a distinct company logo which they show in all their adverts, and it acts as a mark of class to their products. Their brand has gained popularity in the market due to their high-quality products and hence their name markets itself. The Toyota Company runs a Toyota exhibition twice a year whereby they showcase all their products. In such exhibitions, the company interacts with its existing customers, and this helps build a healthy relationship between them. The exhibition also brings potential customers since they are not discriminative on who attends the exhibition and do not charge any fee. Apart from exhibitions, another contact point is their warehouses that are often in open space. Customers are allowed to visit the warehouses and view the vehicles. The layout of the